Sponsorship rates

Instagram Business Sponsorship Rates in 2025

Business creators on Instagram are in high demand, but most negotiate without knowing what their peers actually charge. The figures below come from real sponsorship deals logged anonymously by business Instagram creators on Comped. Every row is a verified submission from an actual paid partnership. Rates are only shown when at least five deals exist for a segment, keeping the data statistically meaningful and protecting individual privacy.

68 deals in this dataset, sourced from public creator disclosures and verified submissions
Audience sizeMedian rate (USD)Lower 25%Upper 25%Typical paymentGifted deals
1K – 10K$154$0$43130 days43%
10K – 50K$1,377$1,213$2,06831 days0%
50K – 100K$4,971$4,007$6,11846 days8%
100K – 500K$14,278$10,611$17,53451 days0%
500K – 1M$30,078$24,182$35,69956 days0%
1M+$87,618$70,751$114,58775 days0%

Rates for Indian creators (₹)

Indian creators typically earn 5–10× less than US counterparts at the same follower count. These INR ranges are estimated benchmarks based on published creator economy research for the Indian market. They are not drawn from logged deals on Comped.

Specific INR benchmarks for this niche are being collected. Data will appear here once enough India-market deals are logged.

How these rates are calculated: Every figure comes from deals logged anonymously by real creators on Comped. A segment needs at least five verified deals before a benchmark appears. Deals are reviewed for outliers before being approved.

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