Sponsorship rates
Instagram Fitness Sponsorship Rates in 2026
Fitness brands on Instagram run the full range, from gifted-only activations to five-figure flat fees, which makes it hard to know what's fair. The figures below are paid deal rates from fitness Instagram creators logged on Comped. Each row covers a different follower tier, giving you a direct comparison point before your next negotiation.
Industry-estimate sources
1K – 10K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
10K – 50K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
50K – 100K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
100K – 500K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
500K – 1M: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
1M+: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
How these rates are calculated: There are two data classes in this table. Rows tagged Verified are community figures from anonymous creator submissions — a segment unlocks only after 5 approved deals (enforced server-side). Rows tagged Estimate are industry estimates from cited public rate reports, shown when fewer than 5 community deals exist for a segment; each estimate is replaced automatically the moment that segment crosses the 5-deal floor. Deals are reviewed for outliers before being approved.
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