Sponsorship rates

Instagram Fitness Sponsorship Rates in 2025

Fitness brands on Instagram run the full range, from gifted-only activations to five-figure flat fees, which makes it hard to know what's fair. The figures below are real paid deal rates from fitness Instagram creators logged on Comped. Each row covers a different follower tier, giving you a direct comparison point before your next negotiation.

84 deals in this dataset, sourced from public creator disclosures and verified submissions
Audience sizeMedian rate (USD)Lower 25%Upper 25%Typical paymentGifted deals
1K – 10K$0$0$7332 days62%
10K – 50K$282$32$54435 days27%
50K – 100K$1,041$321$2,68237 days25%
100K – 500K$8,172$6,886$11,40644 days0%
500K – 1M$19,587$15,185$23,85559 days0%
1M+$43,485$32,218$54,08879 days0%

Rates for Indian creators (₹)

Indian creators typically earn 5–10× less than US counterparts at the same follower count. These INR ranges are estimated benchmarks based on published creator economy research for the Indian market. They are not drawn from logged deals on Comped.

Specific INR benchmarks for this niche are being collected. Data will appear here once enough India-market deals are logged.

How these rates are calculated: Every figure comes from deals logged anonymously by real creators on Comped. A segment needs at least five verified deals before a benchmark appears. Deals are reviewed for outliers before being approved.

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