Sponsorship rates

Instagram Beauty Sponsorship Rates in 2025

Beauty is the most-sponsored niche on Instagram, which means brands have well-worn playbooks and tight rate expectations. The data below breaks through that information asymmetry. These are real Reel and post rates logged directly by beauty creators on Comped, not survey estimates or agency averages. Every figure is verified and anonymous. Whether you're nano or mega, these numbers show what the market is actually paying in 2025.

109 deals in this dataset, sourced from public creator disclosures and verified submissions
Audience sizeMedian rate (USD)Lower 25%Upper 25%Typical paymentGifted deals
1K – 10K$0$0$7330 days63%
10K – 50K$0$0$43235 days63%
50K – 100K$657$0$1,73947 days42%
100K – 500K$3,889$2,620$7,35250 days17%
500K – 1M$15,510$9,540$25,58863 days0%
1M+$84,814$67,721$94,61673 days0%

Rates for Indian creators (₹)

Indian creators typically earn 5–10× less than US counterparts at the same follower count. These INR ranges are estimated benchmarks based on published creator economy research for the Indian market. They are not drawn from logged deals on Comped.

Audience sizeTypical INR range
1K – 10K₹3,000 – ₹15,000
10K – 50K₹12,000 – ₹50,000
50K – 100K₹50,000 – ₹1,50,000
100K – 500K₹1,50,000 – ₹4,00,000
500K – 1M₹4,00,000 – ₹10,00,000
How these rates are calculated: Every figure comes from deals logged anonymously by real creators on Comped. A segment needs at least five verified deals before a benchmark appears. Deals are reviewed for outliers before being approved.

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