Sponsorship rates
Instagram Beauty Sponsorship Rates in 2026
Beauty is the most-sponsored niche on Instagram, which means brands have well-worn playbooks and tight rate expectations. The data below breaks through that information asymmetry. These are Reel and post rates logged directly by beauty creators on Comped, not survey estimates or agency averages. Every figure is self-reported and anonymized. Whether you're nano or mega, these numbers show what the market is paying right now.
Industry-estimate sources
1K – 10K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
10K – 50K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
50K – 100K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
100K – 500K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
500K – 1M: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
1M+: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
How these rates are calculated: There are two data classes in this table. Rows tagged Verified are community figures from anonymous creator submissions — a segment unlocks only after 5 approved deals (enforced server-side). Rows tagged Estimate are industry estimates from cited public rate reports, shown when fewer than 5 community deals exist for a segment; each estimate is replaced automatically the moment that segment crosses the 5-deal floor. Deals are reviewed for outliers before being approved.
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