Sponsorship rates
Podcast Business Sponsorship Rates in 2026
Business and B2B podcasts attract some of the highest CPMs in the medium, yet most hosts still negotiate blind. The rates below come from host-read and mid-roll deals logged anonymously by business podcast creators on Comped. Figures cover both flat-fee and CPM-equivalent deals across all show sizes, giving you a concrete benchmark before your next sponsorship conversation.
Industry-estimate sources
1K – 10K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
10K – 50K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
50K – 100K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
100K – 500K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
500K – 1M: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
1M+: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
How these rates are calculated: There are two data classes in this table. Rows tagged Verified are community figures from anonymous creator submissions — a segment unlocks only after 5 approved deals (enforced server-side). Rows tagged Estimate are industry estimates from cited public rate reports, shown when fewer than 5 community deals exist for a segment; each estimate is replaced automatically the moment that segment crosses the 5-deal floor. Deals are reviewed for outliers before being approved.
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