Sponsorship rates

Podcast Business Sponsorship Rates in 2025

Name: Podcast Business Creator Sponsorship Rates 2025
Creator: Comped
License: https://creativecommons.org/licenses/by/4.0/

Business and B2B podcasts attract some of the highest CPMs in the medium, yet most hosts still negotiate blind. The rates below come from real host-read and mid-roll deals logged anonymously by business podcast creators on Comped. Figures cover both flat-fee and CPM-equivalent deals across all show sizes, giving you a concrete benchmark before your next sponsorship conversation.

60 deals in this dataset, sourced from public creator disclosures and verified submissions

Audience size	Median rate (USD)	Lower 25%	Upper 25%	Typical payment	Gifted deals
1K – 10K	$265	$161	$468	37 days	10%
10K – 50K	$1,723	$1,125	$1,980	39 days	9%
50K – 100K	$2,253	$1,856	$3,710	37 days	0%
100K – 500K	$11,903	$7,968	$15,809	41 days	0%
500K – 1M	$47,179	$41,821	$48,592	58 days	0%
1M+	$184,479	$149,596	$195,725	74 days	0%

How these rates are calculated: Every figure comes from deals logged anonymously by real creators on Comped. A segment needs at least five verified deals before a benchmark appears. Deals are reviewed for outliers before being approved.

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