Sponsorship rates

Instagram Finance Sponsorship Rates in 2025

Name: Instagram Finance Creator Sponsorship Rates 2025
Creator: Comped
License: https://creativecommons.org/licenses/by/4.0/

Finance creators on Instagram are in high demand, but most negotiate without knowing what their peers actually charge. The figures below come from real sponsorship deals logged anonymously by finance Instagram creators on Comped. Every row is a verified submission from an actual paid partnership. Rates are only shown when at least five deals exist for a segment, keeping the data statistically meaningful and protecting individual privacy.

78 deals in this dataset, sourced from public creator disclosures and verified submissions

Audience size	Median rate (USD)	Lower 25%	Upper 25%	Typical payment	Gifted deals
1K – 10K	$386	$357	$489	29 days	0%
10K – 50K	$770	$476	$1,548	34 days	11%
50K – 100K	$4,114	$2,834	$6,899	43 days	8%
100K – 500K	$17,974	$15,318	$19,527	48 days	0%
500K – 1M	$30,251	$22,203	$31,604	62 days	0%
1M+	$98,503	$69,845	$113,610	78 days	0%

Rates for Indian creators (₹)

Indian creators typically earn 5–10× less than US counterparts at the same follower count. These INR ranges are estimated benchmarks based on published creator economy research for the Indian market. They are not drawn from logged deals on Comped.

Specific INR benchmarks for this niche are being collected. Data will appear here once enough India-market deals are logged.

How these rates are calculated: Every figure comes from deals logged anonymously by real creators on Comped. A segment needs at least five verified deals before a benchmark appears. Deals are reviewed for outliers before being approved.

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