Sponsorship rates

TikTok Fitness Sponsorship Rates in 2025

Fitness creators on TikTok are in high demand, but most negotiate without knowing what their peers actually charge. The figures below come from real sponsorship deals logged anonymously by fitness TikTok creators on Comped. Every row is a verified submission from an actual paid partnership. Rates are only shown when at least five deals exist for a segment, keeping the data statistically meaningful and protecting individual privacy.

66 deals in this dataset, sourced from public creator disclosures and verified submissions
Audience sizeMedian rate (USD)Lower 25%Upper 25%Typical paymentGifted deals
1K – 10K$0$0$029 days78%
10K – 50K$110$0$50036 days50%
50K – 100K$932$0$1,31348 days44%
100K – 500K$4,134$3,368$6,82145 days10%
500K – 1M$9,696$2,975$11,24258 days27%
1M+$39,573$21,535$53,64273 days0%

Rates for Indian creators (₹)

Indian creators typically earn 5–10× less than US counterparts at the same follower count. These INR ranges are estimated benchmarks based on published creator economy research for the Indian market. They are not drawn from logged deals on Comped.

Specific INR benchmarks for this niche are being collected. Data will appear here once enough India-market deals are logged.

How these rates are calculated: Every figure comes from deals logged anonymously by real creators on Comped. A segment needs at least five verified deals before a benchmark appears. Deals are reviewed for outliers before being approved.

Know what a brand paid you? Add it to the database and unlock all benchmarks instantly.

Log a deal →

Related rates

More TikTok creator rates
Fitness rates on other platforms
← Explore the full benchmarks tool