Sponsorship rates
TikTok Gaming Sponsorship Rates in 2026
Gaming brands spend heavily on TikTok because the platform converts. The rates below come from deals logged anonymously by gaming TikTok creators on Comped. Every figure is a self-reported, anonymized paid collaboration, with no estimates or averages from surveys. If you create gaming content on TikTok, this is the benchmark data you've been missing.
Industry-estimate sources
1K – 10K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
10K – 50K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
50K – 100K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
100K – 500K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
500K – 1M: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
1M+: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
How these rates are calculated: There are two data classes in this table. Rows tagged Verified are community figures from anonymous creator submissions — a segment unlocks only after 5 approved deals (enforced server-side). Rows tagged Estimate are industry estimates from cited public rate reports, shown when fewer than 5 community deals exist for a segment; each estimate is replaced automatically the moment that segment crosses the 5-deal floor. Deals are reviewed for outliers before being approved.
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