Sponsorship rates

TikTok Gaming Sponsorship Rates in 2025

Gaming brands spend heavily on TikTok because the platform converts. The rates below come from real deals logged anonymously by gaming TikTok creators on Comped. Every figure is from a verified paid collaboration, with no estimates or averages from surveys. If you create gaming content on TikTok, this is the benchmark data you've been missing.

67 deals in this dataset, sourced from public creator disclosures and verified submissions
Audience sizeMedian rate (USD)Lower 25%Upper 25%Typical paymentGifted deals
1K – 10K$15$0$5130 days50%
10K – 50K$442$0$54935 days39%
50K – 100K$740$657$1,13547 days14%
100K – 500K$4,780$2,456$5,84448 days0%
500K – 1M$5,579$3,937$9,00263 days15%
1M+$26,862$16,778$31,44373 days0%

Rates for Indian creators (₹)

Indian creators typically earn 5–10× less than US counterparts at the same follower count. These INR ranges are estimated benchmarks based on published creator economy research for the Indian market. They are not drawn from logged deals on Comped.

Specific INR benchmarks for this niche are being collected. Data will appear here once enough India-market deals are logged.

How these rates are calculated: Every figure comes from deals logged anonymously by real creators on Comped. A segment needs at least five verified deals before a benchmark appears. Deals are reviewed for outliers before being approved.

Know what a brand paid you? Add it to the database and unlock all benchmarks instantly.

Log a deal →

Related rates

More TikTok creator rates
Gaming rates on other platforms
← Explore the full benchmarks tool