Sponsorship rates
TikTok Food Sponsorship Rates in 2026
Food creators on TikTok are in high demand, but most negotiate without knowing what their peers actually charge. The figures below come from sponsorship deals logged anonymously by food TikTok creators on Comped. Every row is a self-reported, anonymized submission from an actual paid partnership. Rates are only shown when at least five deals exist for a segment, keeping the data statistically meaningful and protecting individual privacy.
Industry-estimate sources
1K – 10K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
10K – 50K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
50K – 100K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
100K – 500K: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
500K – 1M: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
1M+: influenceflow.io ↗. Replaced automatically once this segment reaches 5 logged deals.
How these rates are calculated: There are two data classes in this table. Rows tagged Verified are community figures from anonymous creator submissions — a segment unlocks only after 5 approved deals (enforced server-side). Rows tagged Estimate are industry estimates from cited public rate reports, shown when fewer than 5 community deals exist for a segment; each estimate is replaced automatically the moment that segment crosses the 5-deal floor. Deals are reviewed for outliers before being approved.
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