Sponsorship rates

Newsletter Business Sponsorship Rates in 2025

Business newsletter sponsorships are one of the few formats where a 10K-subscriber list can command serious money, but only if you know your floor. The figures below are real flat-fee and CPM deals logged by business newsletter writers on Comped. Use them to set expectations before you reply to your next sponsorship inquiry.

78 deals in this dataset, sourced from public creator disclosures and verified submissions
Audience sizeMedian rate (USD)Lower 25%Upper 25%Typical paymentGifted deals
1K – 10K$120$101$17815 days0%
10K – 50K$2,523$1,289$2,84016 days8%
50K – 100K$4,528$3,554$6,51620 days0%
100K – 500K$13,376$10,031$16,59418 days0%
500K – 1M$37,087$30,171$42,43921 days0%
1M+$74,045$65,336$77,87820 days0%
How these rates are calculated: Every figure comes from deals logged anonymously by real creators on Comped. A segment needs at least five verified deals before a benchmark appears. Deals are reviewed for outliers before being approved.

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