Sponsorship rates

Newsletter Business Sponsorship Rates in 2025

Name: Newsletter Business Creator Sponsorship Rates 2025
Creator: Comped
License: https://creativecommons.org/licenses/by/4.0/

Business newsletter sponsorships are one of the few formats where a 10K-subscriber list can command serious money, but only if you know your floor. The figures below are real flat-fee and CPM deals logged by business newsletter writers on Comped. Use them to set expectations before you reply to your next sponsorship inquiry.

78 deals in this dataset, sourced from public creator disclosures and verified submissions

Audience size	Median rate (USD)	Lower 25%	Upper 25%	Typical payment	Gifted deals
1K – 10K	$120	$101	$178	15 days	0%
10K – 50K	$2,523	$1,289	$2,840	16 days	8%
50K – 100K	$4,528	$3,554	$6,516	20 days	0%
100K – 500K	$13,376	$10,031	$16,594	18 days	0%
500K – 1M	$37,087	$30,171	$42,439	21 days	0%
1M+	$74,045	$65,336	$77,878	20 days	0%

How these rates are calculated: Every figure comes from deals logged anonymously by real creators on Comped. A segment needs at least five verified deals before a benchmark appears. Deals are reviewed for outliers before being approved.

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