Sponsorship rates

Newsletter Business Sponsorship Rates in 2026

Business newsletter sponsorships are one of the few formats where a 10K-subscriber list can command serious money, but only if you know your floor. The figures below are flat-fee and CPM deals logged by business newsletter writers on Comped. Use them to set expectations before you reply to your next sponsorship inquiry.

Audience sizeMedian rate (USD)Lower 25%Upper 25%Typical paymentGifted deals
1K – 10K$120Estimate$76$239
10K – 50K$2,612Estimate$786$3,267
50K – 100K$4,528Estimate$3,065$6,941
100K – 500K$13,376Estimate$6,118$18,453
500K – 1M$37,087Estimate$18,044$49,222
1M+$74,045Estimate$40,008$115,036
Industry-estimate sources
1K – 10K: influenceflow.io. Replaced automatically once this segment reaches 5 logged deals.
10K – 50K: influenceflow.io. Replaced automatically once this segment reaches 5 logged deals.
50K – 100K: influenceflow.io. Replaced automatically once this segment reaches 5 logged deals.
100K – 500K: influenceflow.io. Replaced automatically once this segment reaches 5 logged deals.
500K – 1M: influenceflow.io. Replaced automatically once this segment reaches 5 logged deals.
1M+: influenceflow.io. Replaced automatically once this segment reaches 5 logged deals.
How these rates are calculated: There are two data classes in this table. Rows tagged Verified are community figures from anonymous creator submissions — a segment unlocks only after 5 approved deals (enforced server-side). Rows tagged Estimate are industry estimates from cited public rate reports, shown when fewer than 5 community deals exist for a segment; each estimate is replaced automatically the moment that segment crosses the 5-deal floor. Deals are reviewed for outliers before being approved.

Know what a brand paid you? Add it to the database and unlock all benchmarks instantly.

Log a deal →

Related rates

More Newsletter creator rates
Business rates on other platforms
← Explore the full benchmarks tool